Communication and public awareness (FIIAPP)

Component 3 focuses on informing and raising awareness among the population and businesses regarding e-services in Ukraine. Public services should be available and accessible to all social groups, ensuring that people are aware of these services and able to use them. Our experts help the Ministry of Digital Transformation of Ukraine create and implement communication strategies both for the Ministry and the Diia platform, conduct public opinion surveys on digitalisation, define the tone of voice, key messages, and design communications materials for promoting e-services. EU4DigitalUA also conducts training programs for employees of the Ministry of Digital Transformation’s communications department.

Implementing communication campaign strategies is an important part of the Project. For instance, EU4DigitalUA supported the public launch of the e-Entrepreneur service with promotional videos on the Ministry of Digital Transformation’s social media accounts; promoted Diia.Signature through a social media campaign reaching over 4.4 million people; and developed and launched the Diia Integration services landing page and promo campaign.

The Component also supports the organisation and promotion of public events and international actions related to Ukraine’s digital transformation. In this regard, thanks to the cooperation with the Ministry of Digital Transformation, two Diia Summits were held in Kyiv and one abroad. The total reach of all promotional activities for Diia Summits exceeded 8 million people.